ABOUT THE BRAND
Growing up, I found myself gravitating towards the Chinese culture of my family. We lived thousands of miles away from our extended relatives in Hong Kong. Consequently, I clung onto anything that drew from that culture. The language, the movies, the food, the customs; – these became the cornerstones of my identity. And it wasn’t until recently that I realized that this story is not a solo one but rather a choir sung by many many 2nd generation Chinese.
So, I wanted to create something that would celebrate our heritage - highlighting the cultural artifacts that make up the unique identity of who we are. This is what Narrative stands be.