The problem
How do you seamlessly integrate digital sports rituals into the sports-watching experience?
THE SCOPE
Partnering with Samsung, we set out to redefine the sports watching experience at home. Technology has been able to unite fans across the globe with platforms such as instant messaging, social media platforms, and fantasy sports. Samsung hired Nyquist Design to help leverage and innovate upon these technologies for the home entertainment system.
This project lasted two years, beginning ideation to iterations after iterations. We assisted with user research, created wireframes, specs, and countless prototypes for all use-cases.
PRIMARY ROLES: Lead UI/UX Designer at Nyquist Design
*Note: Due to NDA's, all UI/UX work can only be made available upon request.