http://www.heyivan.com/posts daily 0.75 2015-06-11 http://www.heyivan.com/posts/2015/6/2/wedding-invitations monthly 0.5 2015-06-08 https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5575fbd1e4b093fac0afb4e6/1433795541969/ PORTFOLIO SECTION DEMO - Relevant Art http://www.heyivan.com/posts/2015/6/3/z5tc7wresu46jve4cct2n51qba9gb7 monthly 0.5 2015-06-11 https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/55760b8be4b0c16ac86db358/1433799564700/ PORTFOLIO SECTION DEMO - CrossFit, Inc. Brand Campaign https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/55776e65e4b06b397733ef39/1433890408575/ PORTFOLIO SECTION DEMO - CrossFit, Inc. Brand Campaign https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/55776e47e4b0d550f9051bed/1433890379766/ PORTFOLIO SECTION DEMO - CrossFit, Inc. Brand Campaign http://www.heyivan.com/posts/category/Section+2 monthly 0.5 http://www.heyivan.com/posts/category/Section+1 monthly 0.5 http://www.heyivan.com/home daily 1.0 2020-09-18 https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5cd301f2e79c709a3f267023/1558564314484/website_image3.png Hey! - Course Catalog Redesign Designed a more intentional experience for the Catalog page that addressed customer needs and could ultimately reduce the bounce rate. @Udacity: Customer Experience, User Research, Product Design Explore Case Study. https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5cd8bc848165f54f0d13e823/1558638004322/website_image.png Hey! - Synthesizing Process Expedited a common process for Medallia’s power-users. Translated engineering-focused designs into a user-centric one made each work-flow easier to understand and quicker to go through. @Medallia: B2B, Systems Design, Work flow Explore Case Study. https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5cd919407817f7021a09121d/1558907522526/narrative.png Hey! - Narrative Apparel Ongoing side hustle celebrating heritage. So much of who we are is made up from our culture. The movies we watch, the music we listen to, the food we eat – Narrative stands to commemorate culture. Passion Project, Branding Take a look. https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5cd27ae71905f458727a9a81/1600470028425/website_image.png Hey! - Building Student Community Created a chat application that lived within the Udacity Classroom product and helped drive student engagement up. A deeper dive into this project revealed not only a solution for the project goals but also opportunity to address company goals of scalability as well. @Udacity: Product Design, Customer Experience, Strategy Roadmap Explore Case Study. https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5cd51f9ce79c70d453a0d522/1558808283153/website_image_coco2.png Hey! - Versioning for Content Creation Simplified the content creation process of Udacity program developers. The internal tooling system had numerous dependencies and needed to enable the users rather than paralyzing them with fear. @Udacity: Internal Tools, Service Design, Cross-functional Collaboration Explore Case Study. https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5cd11d5971c10be63de9ef56/1557208425199/Ivan%2BYip%2B-%2B06.png Hey! https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5591d43ee4b0e05c803d4c30/1435620419361/ Hey! Research & Strategy https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5593182ee4b03b84d2cbec46/1435703360653/ Hey! Innovation & Development https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/55938ba7e4b0b50ad5b371f1/1435732904614/ Hey! Design & Implementation https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/55935462e4b0d6992b6c109f/1435718758661/ Hey! Creative Storytelling https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/556f61f2e4b063cd79bd5bfa/1433387027823/IMG_0074.jpg Hey! http://www.heyivan.com/cover-page-test daily 0.75 2015-06-02 http://www.heyivan.com/prodigalproject daily 0.75 2019-05-23 https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5592e819e4b07bcfcbad17ab/559c6213e4b0bcd5cef21ade/1436312084310/drawing02.png Prodigal Project https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5592e819e4b07bcfcbad17ab/559c6213e4b02629e8ada5f3/1436312084786/drawing01.jpg Prodigal Project https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5592e819e4b07bcfcbad17ab/559c6065e4b069207f8ff3e4/1436311654575/4089061773_9725d6b9a0_o.jpg Prodigal Project https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5592e819e4b07bcfcbad17ab/559c606ae4b0560c42b22d93/1436311785378/5549705452_1c28a0d80e_b.jpg Prodigal Project https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5592e819e4b07bcfcbad17ab/559c606de4b069207f8ff40c/1436311665768/4865539180_8483485c0a_o.jpg Prodigal Project https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5592e819e4b07bcfcbad17ab/559c606be4b0560c42b22d95/1436311660426/4865536916_2cc96ed7a5_o.jpg Prodigal Project https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/559c2854e4b0720057322864/1436297314796/ Prodigal Project https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/55930a85e4b016944c139126/1435699984293/5549700882_f252da2708_z.jpg Prodigal Project https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5592ea6ee4b0a456270e6449/1435691636756/4089872580_f76d410926_o.jpg Prodigal Project http://www.heyivan.com/catalogredesign daily 0.75 2019-05-26 https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ce6db06f9619ae68d8e8ba8/1558633240909/full_demo.png Catalog Redesign https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ce80e84f9619a3f9b86325a/1558711945339/00001.png Catalog Redesign https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ce5b46c15fcc0f420b4045b/1558557816840/catalog+-+expanded8.png Catalog Redesign - CATALOG REDESIGN Lead Designer January - March 2018 (3 months) https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ce5d7970852293860cb5263/1558566818344/old+mockup3.png Catalog Redesign Previous Catalog Design (edited for dramatization) https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5ce6c8bc104c7ba600e05334/5ce6d2feeef1a1bfdfec05d6/1558631200348/card3.png Catalog Redesign - In-depth categories https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5ce6c8bc104c7ba600e05334/5ce6d2f59b747a1bdfe52881/1558631223921/card4.png Catalog Redesign - Mobile specific experience https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5ce6c8bc104c7ba600e05334/5ce6c8bce79c70fa00ad5cd4/1558631329428/card2.png Catalog Redesign - Instant search queries https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5ce6c8bc104c7ba600e05334/5ce6c8bc0852297cfabaef28/1558631294753/card1.png Catalog Redesign - Expanding program info With prioritized information according to user interests to maximize opportunities when users either glance or dive into the details http://www.heyivan.com/portfolio-2 daily 0.75 2015-06-09 http://www.heyivan.com/leanlabs daily 0.75 2019-05-23 https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5591d838e4b0358385fe36f6/1435365196803/ Lean Labs https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5591d838e4b0358385fe36f8/55a3fc30e4b065e94446e759/1436810665454/som.png Lean Labs - Assessing Market Size Understanding the total available market (TAM) versus the serviceable obtainable market (SOM) made solutions tangible for the client. https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5591d838e4b0358385fe36f8/5591d838e4b0358385fe36fa/1436810223667/bmc_model.png Lean Labs - Business Model Canvas Laying out all the collected information into the BMC helped our team to process, analyze, and test certain hypotheses. https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5591d838e4b0358385fe36f8/5591d838e4b0358385fe36f7/1436811041402/b3.png Lean Labs - Next steps... Our team created a 3-year business plan to build up and expand the communal aspect of the company. https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5591d838e4b0358385fe36f8/5591d838e4b0358385fe36fb/1436809891831/9.png Lean Labs - Primary Research The following represents the full spectrum of stakeholders we interviewed and prototyped. https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5592dfaee4b07b52dd83dbbb/5592dfbbe4b07b52dd83dc21/1435688898687/info_ivan-07.png Lean Labs https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5592dfaee4b07b52dd83dbbb/5592dfb8e4b07b52dd83dbf9/1435688895955/info_ivan_leanlabs+work+process.png Lean Labs https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5592dfaee4b07b52dd83dbbb/5592dfb9e4b0bd012338f59e/1435688906997/info_ivan-06.png Lean Labs https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5592dfaee4b07b52dd83dbbb/5592dfb3e4b0bd012338f579/1435688891551/info_ivan-05.png Lean Labs https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5592dfaee4b07b52dd83dbbb/5592dfbee4b0bd012338f5c8/1435688900309/info_ivan-08.png Lean Labs https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5592dfaee4b07b52dd83dbbb/5592dfbee4b07b52dd83dc25/1435688904127/info_ivan-09.png Lean Labs https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/55935249e4b023c4ffd666fb/1435718219426/Games2012_whatis_Affiliate_running2.jpg Lean Labs http://www.heyivan.com/samsungsports daily 0.75 2019-05-23 https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5593414ee4b008b7a5a15ab3/1435713884015/5549700882_f252da2708_z.jpg Samsung Sports https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/55958ec8e4b02c1d7475b94a/1435865098145/54245_10100643126915365_75279551_o.jpg Samsung Sports http://www.heyivan.com/studentengagement daily 0.75 2019-05-26 https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5cde5e272acfd100016dd752/1558076973523/chat_work+flow.png Student Engagement https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5cded2e2ad210b0001d5cff0/1558106856328/flow3.png Student Engagement https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5cdf77198344ac0001b2ac40/1558148902984/roughs3.png Student Engagement - HYPOTHESIS Community cannot be manufactured. At the core, engagement has to focus on helping students unblock themselves on their learning paths. https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ce6dd1324a6940cd65392b7/1558633758391/floater3.jpg Student Engagement - STUDENT COMMUNITY CHAT APP Lead Designer August – December 2017 (4 months) https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ce188880713ee0001670ae9/1558284491734/test-experiment.gif Student Engagement https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5ce1a64888a0fe0001df7a61/5ce1b13462f60d0001c605b2/1558294895203/surface2.png Student Engagement - Lesson/Project Channels https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5ce1a64888a0fe0001df7a61/5ce1b07fd29600000149aef7/1558296928950/studygroup_profile_CLOSED+Copy+5%401x.png Student Engagement - Student Contextual Profiles https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/5ce1a64888a0fe0001df7a61/5ce1afa17c744f00018f9855/1558295062163/surface.png Student Engagement - Collapsible View https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ce186a99df43b00012759d6/1558283963568/roughs3.jpg Student Engagement https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5cdedf6ae0ee7f000100f190/1558110065413/indepth+ecosystem2.png Student Engagement https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ce2028fce22aa0001c1660d/1558315687299/future.png Student Engagement Diagrams used for company all-hands vision shareout. More details of vision for social product roadmap available upon request. http://www.heyivan.com/medallia daily 0.75 2019-05-26 https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ce73f640852293339742991/1558658969998/solution.png Medallia https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ce6e8714192022d7e7aec08/1558636719496/hero.jpg Medallia - INTERNAL DATABASE TOOL Lead Designer November - January 2016 (3 months) http://www.heyivan.com/coco daily 0.75 2019-05-26 https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ceabbe7f9619a25f961cb69/1558887407857/Screen+Shot+2019-05-26+at+9.16.10+AM.png Coco https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ce8896eec212d7ead6c6aa7/1558743990621/CoCo+Draft+concept+1%3A+Multi+draft+Copy+3.png Coco https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ce832206e9a7f39b2d31d7a/1558721073099/test.png Coco - INTERNAL CONTENT CREATOR Lead Designer/Architect September - December 2017 (4 months) https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ce87e4453450af056086c6d/1558743027975/CoCo+Draft+concept+1%3A+Multi+draft.png Coco http://www.heyivan.com/narrative daily 0.75 2019-05-26 https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ceb0923419202740b0b63ea/1558907214339/our_narrative_hero_logo.png Narrative https://static1.squarespace.com/static/556d0bace4b0a081d0d0591c/t/5ceaee76652dea904b683bce/1558900384997/our_narrative_hero_logo.png Narrative