Let’s solve ___________ together.

A LITTLE about me

I believe impact starts with listening.

I am an extremely optimistic and driven designer with experience from ideation to execution – specifically in UI/UX, branding, and creative storytelling. I believe success only happens through cohesive cross-functional collaboration.

I'm a California native, born and raised in the Bay Area. I've been working in the design industry for almost two decades now, working with companies of all sizes: from large corporations, to local design studios, to oversea nonprofits and, of course, start-ups.

Whether it's through high-level strategic work, wireframes, high-fidelity prototypes, or even a comic strip - I thrive most when design makes a genuine connection - a fancy way of saying that I like making people feel warm and fuzzy inside.

Let's talk!

Current Role
Sr. Product Design Manager @ Udacity

CONTACT

Ivan.aoheng.yip@gmail.com
Resume

always says “yes” to

Backpacking, cycling, Crossfit, shoe shopping, and all of the eatings.

LATEST work

Building Student Community

Created a chat application that lived within the Udacity Classroom product and helped drive student engagement up. A deeper dive into this project revealed not only a solution for the project goals but also opportunity to address company goals of scalability as well.
@Udacity: Product Design, Customer Experience, Strategy Roadmap

Explore Case Study.

Course Catalog Redesign

Designed a more intentional experience for the Catalog page that addressed customer needs and could ultimately reduce the bounce rate.
@Udacity: Customer Experience, User Research, Product Design
Explore Case Study.

Versioning for Content Creation

Simplified the content creation process of Udacity program developers. The internal tooling system had numerous dependencies and needed to enable the users rather than paralyzing them with fear.
@Udacity: Internal Tools, Service Design, Cross-functional Collaboration
Explore Case Study.

Synthesizing Process

Expedited a common process for Medallia’s power-users. Translated engineering-focused designs into a user-centric one made each work-flow easier to understand and quicker to go through.
@Medallia: B2B, Systems Design, Work flow
Explore Case Study.

Narrative Apparel

Ongoing side hustle celebrating heritage. So much of who we are is made up from our culture. The movies we watch, the music we listen to, the food we eat – Narrative stands to commemorate culture.
Passion Project, Branding

Take a look.